Danya.
marketerentrepreneur
I look forwhat makes people care.
Then I turn those insights intostrategies, stories, andsystems that help brands grow.
Places that have shaped me
Places that have shaped me
Danya.
marketerentrepreneur
I look forwhat makes people care.
Then I turn those insights intostrategies, stories, andsystems that help brands grow.
Places that have shaped me
I started my first business at 14, working with international distributors to bring footwear brands into Singapore. At 21, I found myself building again - this time, a football business serving some of Singapore’s top players. I like the messy bit in between an idea and something real: spotting an opportunity, figuring out whether anyone cares, and making it work.
Why they click, buy, search, share, switch, stay, or scroll straight past. I like digging into the little behaviours, contradictions and cultural quirks behind those choices, and noticing the things people often don’t say outright.
I’m drawn to brand and storytelling as much as I am drawn to data, experimentation and figuring out why something works. I like moving between evidence and instinct, using data to understand what’s happening, and creativity to figure out what to do with it.
A tech consultancy working with clients like Snapchat wanted to turn its technical credibility into more new business. I moved to Canada to sharpen its messaging, create technical content, overhaul the website, and support business development. The work helped strengthen the brand and open doors to new business, one of them being a NASDAQ 100 company.
P&G was looking to grow Tampax across Singapore and Australia, but the barriers to adoption were very different in each market. I uncovered what was holding consumers back, then built market-specific GTM strategies around those insights, from audience and messaging to in-store experiences, partnerships and creative direction.
Workato was scaling demand generation across global markets and needed to understand what would drive efficient growth. I optimised a six-figure LinkedIn advertising programme, building a 2x faster experimentation loop across creative, messaging and audiences to identify what worked and scale it.
A tiny croissantfetti for making it all the way here.