Rotated across cross-functional teams in Global Business Solutions, working on revenue systems, market launches, and regional growth initiatives.

• Data Analytics: Built SQL-driven automated systems that replaced manual analysis and gave regional GMs instant visibility into what actually moved revenue.
• GTM Strategy: Supported SEA’s new major growth focus in Apps (Microdramas), scaling it from concept to live execution across six markets, and helped shape GTM strategy.

Ran paid advertising strategy for B2B SaaS products across mid-market and enterprise segments globally (NORAM, EMEA and APAC).

• Optimised six-figure LinkedIn advertising, improving cost efficiency through testing audiences, messaging, and creatives.
• Launched 60+ ads in four months, driving a 2x increase in ad experimentation velocity to identify and scale winning ideas faster.

Moved to Canada as the company’s first marketing hire, leading brand and growth efforts to sharpen positioning and generate new business. Later returned as an advisor for a further year.

• Built the content marketing strategy, turning technical expertise into clearer, commercially relevant content that supported lead generation and contributed to winning a NASDAQ 100 client.
• Led a full website overhaul across messaging, design and functionality, working closely with frontend engineers to strengthen brand positioning and user experience.

Built market-specific GTM strategies for Tampax AU & SG, translating consumer insights into partnerships, promotions, merchandising, KOL strategy and product expansion.

• Piloted new in-store merchandising concepts across three strategic retail outlets in Singapore to improve visibility and trial.
• Led the development and launch of a new key visual in Australia, informed by consumer, retailer and competitor insights.

Built Syfe’s lifestyle influencer partnerships strategy, expanding the brand beyond traditional finance audiences through creator-led content.

• Managed end-to-end KOL partnerships, from outreach and contract negotiation to content development and campaign execution.
• Planned and optimised Google Display campaigns using consumer insights to refine positioning and creatives, driving a XX% increase in incremental app sign-ups.